Blog

True Colours

Posted by Scott on 7 October 2010

                           In previous articles, I covered how we control colour with software and hardware using design programs and the printers. There is another important piece of hardware too. It's a colour matching booth. Not a weird device that you climb inside and lock the door, but rather a station that has special fluorescent tubes that illuminate vertically mounted prints and proofs from above. The big problem to overcome with manual hardcopy matching of colour is the lighting conditions. There are so many different conditions, fluoresecent warm to cool tubes, halogen, daylight sunny and cloudy, incadescent blubs and now led lighting which all emit different colour. There is no easy solution but a good start is an industry standard, which just happens to be D50 or more commonly known as daylight.

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Exposition Zing

Posted by Scott on 5 October 2010

                      Here are images from a project we produced for Strategy Design and Advertising. CPIT were an exhibitor at the Careers Expo 2010. These eye-catching murals are a part of the job that we produced. They pretty much speak for themselves.

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Sublimation To The Nation

Posted by Scott on 28 September 2010

                         We are proud to announce our latest addition. Hopefully you are aware of the dye sublimation process, if not jump here and have a quick read about it. Our new heat press (pictured above) is bigger than our previous model so we've moved up from 1350mm to a maximum of 1800mm wide. This is perfect for fence wrap and other larger sized applications. We've been a bit guilty of not pushing hard in the dye sub line of goods. That's all changing now, and we have more products available than ever before. You'll be hearing about soft signage more and more. It's the buzz word for signs, displays and graphics world-wide. Dye sub is leading the charge in soft signage because of the way the ink is fused into the material. The graphic is way more durable than other digital processes. That said, there are still soft signage applications where it is more beneficial using solvent technology such as super-wide fabric prints. The soft signage sector represents graphics etc produced as fabrics and textiles rather than rigid materials, papers and self adhesives. Flags have been the most common use, but we are now producing display stands, banners, graphic panels, posters and furnishings for advertising and interior fit-outs with fabrics.

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Earthquake Update

Posted by Scott on 7 September 2010

                        This is an update to let you know that we are open and fully operational. Fortunately we have come through this disaster reasonably well, with mostly fallen stock to tidy up. We will be operating on a day by day basis taking advice from the authorities as the situation is continually changing here in Christchurch. For those of you who have been affected, we hope you are all well and safe.

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Part of Life

Posted by Scott on 2 September 2010

 

Proud to be a Part of Life Print Champion! Proudly brought to you by PrintNZ                                                                                                   Adgraphix is proud to be a Print Champion to the Part of Life print campaign. The Part of Life campaign aims to remind consumers of print’s irreplaceable role in their lives and inform them of what print can offer. There are a lot of common misconceptions about the printing industry so we want to present people with the facts about print so they can be fully informed when making sustainable choices. For business people, particularly those who work in marketing, we want to reinforce the many benefits that print offers them as part of the marketing mix.

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Turbocharged prepress

Posted by Scott on 19 August 2010

                    We've given our prepress department a turbocharge. Prepress is a key step in the process to make sure your stuff looks good. It's pretty much a translation centre. Your files are handled in prepress where they are dissected, turned inside out, then delivered to the printing machines ready for perfect output. It's really critical that we've got good hardware and software to handle the latest file developments and do it with speed (files are getting bigger and more complex by the day). This update has included new PC's with more hard drives, processors and ram than you can poke a stick at for crunching the numbers at lightning speed, teamed up with new software from Onyx. We've given our Mac's a spruce up and they are loaded with Adobe's latest suite CS5 to be fully compatible with your requirements.

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Hanging Rigid Panels

Posted by Scott on 15 August 2010

Mounting Hardware                    There are a lot of ways you can attach a rigid print to a wall. Deciding which one is best is part asthetics and part practicality. These examples are pics from samples we have on display in our showroom. They cover the most common type of fixings that we supply. They are reverse printed and the top left corner has been made clear to demonstrate what the fixing looks like from both sides of the panel, more importantly for the ones which are invisible from the front. You can mount temporarily or permanently, flush with the wall or at selectable spacing from the wall and fixings visible or hidden from the front.

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Adgraphix Wins International Award

Posted by Scott on 17 July 2010

 

                         We were the only Australasian competitor to gain a placing in the inaugural HP Digital Print Awards 2010 (Asia Pacific & Japan). The awards were open to owners of HP Scitex industrial printers in the Asia Pacific and Japan regions. This makes for a massive customer base eligible to enter. There were 5 categories with gold, silver and bronze being awarded in each. We entered our bronze winning Glassons Westfield Riccarton entry in the 'Interior Advertising' category.

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Glorious White Ink

Posted by Scott on 13 July 2010

                     Have you thought about how you could benefit from white ink? Digital has changed the way we think about print. Short runs are so common now because digital has made them affordable. But digital has always had its limitation, you couldn't print white. This has meant all materials printed have to start off as white to get vivid colours. This is not the case now, white ink has changed everything. We've been successfully printing white ink for over 2 years now, so we know its value.

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On Demand Wallpaper Printing

Posted by Scott on 6 July 2010

                     What better way to show off a new product than a real working project. This wall belongs to brand and image magicians, Imagic. It's a recent project we produced for their reception area. The product used here is pre-pasted wallpaper. The best part is that it starts as a completely blank canvas. Put what you want on it then hang it like you'd hang any other wallpaper, how easy is that! There are a couple of other good points that might spin your wheels too. It's a totally PVC free paper. Of course to match that, we print it on our environmentally friendly latex ink printer. Other good bits are it's odour free, provides vivid colour, is strippable and is Class A flame retardant. So if you want to do something with your wall, you don't have to flick through pages and pages of samples... all you need is a photo or a file and we're printing.

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