Burning The Toast
Matching colours correctly; it is a process that happens behind the scenes. You might not realise how important it is and why we take it so seriously. A number of years ago I read an article which is a great way to describe why colour management so important. It's all about making toast!
You Just Push Print Don't You?
It's true, the easiest thing about digital printing is buying (if the bank likes you) the machine. Yes, the printers are automated, but they require quite a lot of user interaction to make the difference between a good print and a not so good print. Taking a closer look at the not so good prints, it comes down to a few important details which require additional skills, than just sending files to a machine. Here is a small snapshot of some baddies we avoid in the background.