Part of Life

Posted by Scott on 2 September 2010 | Comments

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Proud to be a Part of Life Print Champion! Proudly brought to you by PrintNZ                                                                                                   Adgraphix is proud to be a Print Champion to the Part of Life print campaign. The Part of Life campaign aims to remind consumers of print’s irreplaceable role in their lives and inform them of what print can offer. There are a lot of common misconceptions about the printing industry so we want to present people with the facts about print so they can be fully informed when making sustainable choices. For business people, particularly those who work in marketing, we want to reinforce the many benefits that print offers them as part of the marketing mix.

The campaign aims to inform consumers and print buyers (marketing professionals and advertising agencies) about the benefits of using print. It also provides information and a united voice for the printing industry.

Print is a cornerstone of everyday life and has been for hundreds of years. It’s the morning newspaper, your child’s favourite book, a school textbook, the packaging your cereal comes in, a treasured family photo. You can touch print, smell print – print is real.

Another great thing about print is its permanence. You can keep a book forever and lend it out to dozens of friends. Or give someone a magazine you’ve finished with or cut out a newspaper article to keep for posterity. No other medium is treasured like print is.

From a marketer’s point of view, print is just as effective today as it’s always been. Because consumers trust print it’s a great place to start a dialogue, for example with a newspaper ad or a billboard, that continues the communication by driving customers to a website for more information.

Proud to be a Part of Life Print Champion! Proudly brought to you by PrintNZ

Adgraphix large format digital print
If you browse through our website you'll find over 100 examples of large format print. Print does have a large impact on our daily lives. We produce printed products for so many environments and uses. We liven up spaces with colourful murals and architectural fabrications, educate people with information and interpratation displays, help people find their way with directional and business signage, keep workers safe and informed with safety signage, and provide the means for people to find something new via billboards and OOH messages.

 

For business people, particularly those who work in marketing, we want to reinforce the many benefits that print offers them as part of the marketing mix. Click the link below to view the website.

Proud to be a Part of Life Print Champion! Proudly brought to you by PrintNZ