Corflute Point of Sale Cutouts for a Win a Bike Promotion

Cutting through with corflute for Progressive Enterprises

When Progressive Enterprises came to us with an idea that needed a solution, we were all over it. We got some of our creative minds together to come up with point of sale material for their Win a Bike promotion. Progressive wanted more than just the bikes on display, they wanted a bit of personality too. Using the branding from the promotion, we came up with life-size cutouts designed to straddle the bikes in store.

Client: Progressive Enterprises

Event: In-store Win a Bike promotion

What we did:

We worked with the client to design cutouts that would work across different sized bikes. We printed onto corflute and cut it to shape, designed to sit over the bikes in an A-frame style.

This is a look back at a past project. The client's company name and other details may have changed since it was first published, including a rebrand of Progressive Enterprises to Woolworths NZ in 2018.

What they said:

Feedback gathered from store surveys included:

• The cutout of the person standing over the bike looked great
• People asked questions about the competition because of the POS
• The POS was fantastic
• Customers loved the little cutout figures

"SuperValue and FreshChoice wanted to make their Win a Bike competition more visually appealing with a cutout shape of a child on the competition bikes. Adgraphix worked with us to develop the idea into a fully functional corflute display. The response from the new display was fantastic, from both the supermarkets and their customers. Thank you to Adgraphix for your persistence in finding the solution, and for taking our idea and turning it into a practical, highly visual result."

— Liz de Lange, Brands Manager, FreshChoice

FAQs

Can corflute cutouts be custom shaped for a promotion?

Yes, corflute can be printed and cut to almost any custom shape, making it a popular choice for character or object cutouts used in retail promotions.

Is corflute durable enough for repeated in-store use?

Yes, corflute holds up well to regular handling and repositioning, which makes it suitable for promotions run across multiple stores over time.

This is a look back at a past project. The client's company name and other details may have changed since it was first published, including a rebrand of Progressive Enterprises to Woolworths NZ in 2018.

‍