Bringing Retail Brands To Life
Retail environments thrive when every detail speaks the brand’s language. Signs and displays are more than functional - they are part of the story. At Adgraphix, we work with a diverse range of solutions to make sure your brand message is clear, memorable, and consistent.
Using Floors To Boost Tradeshow Traffic
At trade shows and events, the floor is often treated as an afterthought - yet it’s one of the largest display surfaces you have. Sticking with the standard carpet tiles may do the trick, but adding custom flooring transforms a booth from functional to unforgettable. A well designed floor ties the whole space together, it reinforces your brand, and makes your stand feel intentional rather than temporary.
When Text Height Matters
Size matters when it comes to signs. Too small and no one can read it, too big and the message gets lost in the noise. Good design is not always about looks - it's about serving a purpose. This guide breaks down how to choose the right text height so your words are clear, legible, and do their job at the right distance. Simple maths, quick reference, and maximum impact.
Innovative Ways To Use Large Format Printing For Events
From corporate gatherings to trade shows to massive festivals, event organisers and planners are constantly looking for new ways to catch the attention of attendees and create unforgettable experiences.
Dressed In See Through - Client Case Study
3M IJ8150 Optically Clear Film lets us splash full-colour art straight onto glass without blocking the view. Unprinted areas stay near-invisible, so graphics appear to float while daylight pours through. Printed sections glow like modern stained glass, and with layered white ink we can create anything from soft tinting to full privacy. The 2 mil cast vinyl is crystal-clear, bug-resistant and won’t yellow. A low-tack adhesive keeps installs tidy and removes cleanly, and the matching overlam delivers years of scratch and UV protection.
Yacht Club - A Signage Voyage - Client Case Study
Yacht Club Signage At Coastal View - Client Case Study
Perched above Tasman Bay with sweeping views, the Yacht Club is the entertainment and activities hub for residents of Coastal View village in Nelson. We were brought in to design, produce and install a suite of signage elements that complement the building and its setting.
Colour - Part 3 Workspaces And Conversions
How To Stop Your Masterpiece From Turning Into A Muddied Rainbow At Print Time!
It’s time to look at your design software and how to best prepare files for predictable printing. As discussed in previous articles, the most important thing you can do is assign colour profiles to your work and keep them consistent. If you have multiple linked or placed files in a design, ideally they’re all converted and embedded with the same profile (e.g. US Coated SWOP v2), especially so if they have corporate colours in them.
Colour - Part 2 Profiles And Gamuts
The Relationship Between Colour Modes And Colour Profiles, And How Much Influence A Colour Gamut Has On The Output!
Colour - Part 2 of our spotlight on Colour series dives into the relationship between colour modes, colour profiles and how much influence a colour gamut has on the printed output. Here we dive a bit deeper into the technical side of things.
Colour - Part 1 The Basics
The Ins And Outs Of Our Large Format Digitally Printed Colours And What You Can Expect
Colour - from your digital file, to physical printed material, here's the ins and outs of our large format digitally printed colours and what you can expect. All correct terminology and jargon has been ignored for Part 1 of this spotlight on Colour series.
Two And A Half Decades Strong!
Celebrating Adgraphix's 25th Anniversary
From 1999 to 2024, Adgraphix is celebrating its 25th year on a journey that has seen innovation and passion for creating print, sign, and display excellence. Looking back, there is a clear pattern of pushing the envelope and adopting technology to provide cutting-edge solutions. In 1999, our desire was to offer a new approach to large format digital printing. Identifying a gap in the market, with trade backgrounds in sign and print, we designed a service through the eyes of the customer. Our approach was simple yet impactful - solid products, seamless file handling (no small feat at the time), an advanced understanding of colour, product application expertise, all coupled with unprecedented quick turnaround times.
