We all know the classic line aye... "Don't judge a book by its cover" - but like it or not, we make judgements every day. We prejudge the worth or value of something by its outward appearance alone, whether it be people, cars, food, shops, signage or business brands. Some of us care more than others about who and what we are choosing, but we all make decisions on these judgements based on what we have seen.
We like to think were a pretty chilled out lot, and capable of performing well under pressure. Some might say we've got an inner printing, signage and display peace??? Okay we'll make the link to Yoga and meditation here. Our good friends at Christchurch International Airport had a wee project to turn a corner of the international departure lounge into a stretch and relax flight preparation zone. With legs crossed and our thinking hats on we came up with solutions to see the concept come to life. Absolute beginners to seasoned professionals will feel right at home in this fantastic space for yoga, pilates or meditation.
We love doing event signage. Quite often we get requests that require us to think outside the square, or use our years of experience to make an idea work. Sometimes a simple sign may in fact be more than it appears, considerations have to be made for the impact it will have on the structure once it's been removed. Our wealth of product experience makes things so easy. Here's an event we recently worked on at Horncastle Arena.
In this blog I showcase how McKenzie and Willis are making the most of their windows to communicate with customers what's happening in-store. When you partner with Adgraphix we open up a world of options that you can utilise just as McKenzie and Willis have with this promotional signage leading into Christmas.
In a single, new open-plan environment, it was important for Synlait to create an atmosphere supporting their values of thinking big, acting now and doing it right. That's where we came into the picture - to produce fantastic graphics and signage.
Here's a feature I've put together to illustrate what's involved when we install a routered logo onto an internal wall. There are many ways to produce dimensional logos for applications like this. For this example we have used painted 10mm acrylic, which provides a really smart finish. See the steps below.
Check out this case study for Canterbury Rugby Football Union. The work was completed at AMI Stadium - the home of the Crusaders. We were asked to come up with fantastic solutions for legends banners (some good names to remember!) and work on the new “take a kid to footie” castle. Have a look at the details below.
Why produce a project with welds when you don't need to? When it comes to the really big stuff, most of the production in New Zealand is output on 3.2m capable machines. That means a lot of tiles and welds for a good number of applications. Welds are acceptable for the a lot of grand format applications, but for some you just don't want those joins if you can help it. Using our tried and true HP Scitex 5m grand format printer, we output onto 5m wide rolls of PVC banner, mesh and fabrics. This printer has been instrumental at bringing to life massive prints that are outside the abilities of the 3.2m printers, or for multi tile projects where it has reduced the number of welds required.
This is a cool project we completed recently. Next time you're headed to, or through Reefton, shoot into the visitor centre and learn a bit about this part of the country. Jeff and Jono travelled over for a few days to put this display work together. Check out the pictures below.
We are at the cutting edge of sign and print technology but that doesn't stop us from keeping to our roots; there's still a place for the trusty brush. All the digital technology has it's place, but there isn't an alternative to traditional brushed signage, particularly for exterior building signage. Size isn't a problem, actually most the work we do is large renderings of company logos. Have a look at the samples below which walk you through the process of getting logo element painted onto a concrete wall.