Reusable Floor Graphics for Sensational Selwyn at Convene South

Marking your territory

This is a great example of a bit of imagination, and the benefits of using the floor as well as the walls. Too often the floor gets overlooked, with zero use of that real estate in a graphical sense. The river stones here really capture the district and enhance the space greatly.

The project

Client: Sensational Selwyn, the tourism brand of Selwyn District Council. Elizabeth Pitcorn from Cirrus International Marketing works with the council and created the tradeshow concept for Convene South 2014, held at the Wigram Air Force Museum.

Event: Convene South, a chance for people organising conferences, meetings, special interest tours, incentives, functions or other events in the South Island to meet the region's key suppliers for venues, accommodation, activities and attractions.

What we did: We supplied graphic floor panels, designed to be reusable and built so they can shrink or grow in size from event to event. The panels are do-it-yourself to install, though we also offer an installation service if needed.

What they said

"Thanks so much for all your help with the floor panels for our trade show stand at Convene South. We had so many great comments about it, people were even talking about it at the welcome function the night before the show opened. The high quality of your printing helped our stand to shine amongst the others in the large hall, bringing together our whole look and feel of 'bring Selwyn to town'. We look forward to working with you on our next projects."

— Elizabeth Pitcorn, Cirrus International Marketing

FAQs

Can floor graphics be reused across multiple trade shows or events?
Yes, floor graphic panels can be designed to be durable and reusable, and even built to resize depending on the space available at each event.

Are floor graphic panels easy to install without professional help?
Many floor graphic panel systems are designed for do-it-yourself installation, though a professional installation service can also be arranged if preferred.

Why should businesses use floor space for branding at trade shows?
Floor space is often overlooked at trade shows, so well designed floor graphics can help a stand stand out from others that only use wall or banner signage.

This is a look back at a past project. Some details may have changed since it was first published, get in touch with us for current information.

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