How Vehicle Signage Can Expand Brand Visibility
How Vehicle Signage Can Expand Brand Visibility
Of all the marketing strategies available to businesses, one of the most convenient and cost-effective is often parked right out front. Your company car, van, or truck is more than just a means of transportation, it's actually a blank canvas with the potential to become a powerful, mobile billboard.
Using professionally designed and installed vehicle signage, you can instantly transform your company vehicle into a 24/7 marketing tool that ticks off the big three in marketing - it generates leads, builds brand awareness, and delivers a return on investment (ROI)!
As experts in the large format digital print and signage solutions, in our post today we will explore the power of business vehicle graphics and help you understand how they can be used as a marketing tool that turns heads and drives business growth!
Top 5 Advantages Of Vehicle Signwriting
Unlike static forms of advertising, vehicle signage takes your brand directly to your target audience, creating an immediate and memorable visual impact. A well-designed vehicle wrap can be a powerful, attention-grabbing statement, a 24/7 advertisement that works for you whether your vehicle is parked in a high-traffic area, sitting at a job site, or driving down the highway. Here are our top 5 advantages of implementing vehicle branding.
- Broad Reach: A single vehicle wrap can generate thousands of repetitive daily impressions (depending on your location and driving habits). For a fleet of branded vehicles, these numbers multiply, creating an impressive level of organic brand exposure that's essentially free!
- Local Targeting: Vehicle graphics are a highly effective way to target your local customers. As you drive around your town or city (your main service areas), you are seen by the people most likely to want your products or services.
- Non-Intrusive Advertising: In a world saturated with disruptive ads, overly persuasive marketing, pop-ups and more, vehicle signage offers a more subtle marketing choice that is seen as a more natural part of the urban landscape. This more ‘passive’ form of advertising can be more approachable than other marketing tactics, easily trumps digital advertising when out on the road, and allows potential customers to engage with your brand on their own terms.
- Increased Brand Recognition: The more people see your brand, the more likely they are to remember it. This repeated brand exposure helps build brand awareness more organically than other marketing methods. What this translates to is when a potential customer needs your products or services, your business is the first one that comes to mind.
- Enhanced Professionalism And Credibility: Professionally branded vehicles present your business as established and trustworthy. Immediately building customer confidence in the legitimacy and reputation of your company.
Value Versus Cost On Vehicle Graphics
One of the most compelling reasons to invest in a vehicle wrap is its ongoing return on investment. Professional vehicle signage is a one-off investment that can last for anywhere from three to five years or more with proper care. Unlike other advertising channels that require ongoing payments or time invested in social media campaigns, vehicle signage continues to deliver impressions day after day with no recurring costs.
Furthermore, the ROI of vehicle signage can be quite substantial. For example, if a $3,000 vehicle signage investment generates a handful of new customers over its lifespan, it can easily pay for itself. In fact, in many cases for local businesses, vehicle graphics are one of their most effective lead generation tools, bringing in a steady stream of new customers and a significant return on their investment.
Top 7 Tips For Effective Vehicle Branding
Well-designed vehicle graphics can be a powerful marketing tool, but poorly designed ones can also be a waste of money. To ensure your vehicle wrap is as effective as possible, it's important to follow these design best-practices.
- Keep It Simple: Your vehicle is a moving object, so people will only have a few seconds to see your logo or print. Keep the design clean, simple, and easy to read. Avoid cluttering up with too much information or too many complex images.
- Enforce Strong Branding: Your brand should be the star of the show. Make sure your logo is prominently displayed and that the signage is consistent with your overall brand identity, including your colours, fonts, and messaging.
- Use Contrasting Colours: Use high-contrast colours to make your wrap stand out and ensure it's easy to read from a distance. A dark background with lighter coloured text or vice versa is always a good starting point, along with good use of white space.
- Stick With Legible Fonts: Avoid script type fonts or anything overly decorative or complicated as this can become difficult to read at a single glance, especially when the vehicle is in motion.
- Use High-Quality Images: If you're going to use images in your signage, make sure they are high-resolution and professional-quality. Pixelated or blurry images will make your business look unprofessional.
- Use Quality films: Your vehicle signage is an investment. You want it to last and you want it to represent your brand. Cheap films can prematurely fail, giving the wrong impression to new prospective customers. Always work with professionals using quality films.
- Work With A Professional: While it may be tempting to design your own vehicle signage or just go with the company logo, for best results always best to work with a professional designer who has experience in creating large format digital prints so you end up with a design that is both visually appealing and effective as a marketing tool.
If you're looking for a cost-effective yet powerful marketing tool to add to the mix, vehicle branding is an excellent choice! Find out more about vehicle signage from the experts at Adgraphix in Christchurch. Specialists in large format printing for banners, events, vehicles and signage - Adgraphix will bring your vision to life with maximum impact!
