Shape-Cut Corflute POS for FreshChoice Supermarkets

Shaped corflute made easy for FreshChoice

We love a project that runs like clockwork, and sometimes simplicity really is the key. FreshChoice asked us to come up with a simple corflute system that could be used easily across stores nationwide. With the range of products and manufacturing capability we've got on hand, landing on the right system was well within reach. Creative thinking, happy customer, sweet as.

Event: Instore Purina promotion

What we did: We supplied corflute cut to shape for the aisle ends, designed so supermarket staff could change it out themselves easily.

What they said:

FreshChoice partner relationship provides eye catching POS

As part of the working partnership with Adgraphix, all twenty five FreshChoice supermarkets [Flag: figure now out of date, see disclaimer above] were provided a POS package for the latest supplier promotion with Purina ONE.

"The package includes a very successful dense end fit out, designed through a team approach with Jeff and Jo from Adgraphix, Simon Thornley from Mustard Design, and Liz de Lange from FreshChoice Supermarkets. The feedback from supermarket owners is 'this is right on the mark'. The dense end fit out is not only highly visible but also only takes 10 minutes to install and is very durable. In addition, the new entry form box for the Purina ONE campaign is a very cost effective solution to create a bespoke box that meets our agreements with the supplier."

— Liz de Lange, Brands Manager, FreshChoice

If you're weighing up corflute against other options for a retail or trade show project, it's also worth a look at our portable displays range for anything that needs to travel between sites.

FAQs

What is corflute and why is it used for POS displays?
Corflute is a lightweight, durable corrugated plastic material, often the same material used for real estate signs. It's cost effective, easy to cut into custom shapes, and holds up well to repeated handling, which makes it a practical choice for point of sale displays that get installed and changed out regularly in store.

Can corflute displays be installed by store staff without special tools?
Yes. Corflute is light and simple to work with, so displays can be designed to be changed out by staff on site rather than needing a professional installer for every changeover.

Is corflute suitable for use across multiple store locations?
Yes. Because it's straightforward to reproduce at scale and easy for non-specialists to install, corflute works well for national or multi-site retail promotions where consistency across locations matters.

This is a look back at a past project. Store numbers and other details mentioned may have changed since it was first published, get in touch with us for current information.