Trade Display Design for Medical House at the NZDA Conference

October 6, 2014

Medical House success

Here's a case study on a project we worked on with Medical House for their trade display at the annual NZDA conference. We were rapt with the final product, and with the positive feedback we received from the team at Medical House.

The project

Client: Medical House, a company that started in 2009 and has since become the go-to place for well proven, competitively priced disposable consumables.

Event: NZDA, the annual conference for the New Zealand Dental Association, the professional association for dentists in New Zealand.

What we did: 3D concept for the show, supply of display walls, counter, flag and banner, and installation at the event.

What they said:

"I've been meaning to email all week to say a big thank you for your help and advice at the conference. It was by far the best we've done, for presence, feedback from customers, and general attendance at our stand. Everything worked so well."

— Lynda, Medical House

FAQs

What's involved in designing a trade show display for a conference?
A trade show display typically starts with a 3D concept design, followed by the manufacture of display elements such as walls, counters, banners and flags, then installation on site ahead of the event.

Can a trade display be customised for a specific industry event, like a dental conference?
Yes, displays can be designed around the specific audience and goals of an event, whether that's showcasing products, building brand presence, or standing out among other exhibitors at an industry conference.

Does display quality make a difference to how a stand performs at a conference?
Yes, a well designed, professionally installed display can directly influence foot traffic, customer engagement and overall visibility at a stand, as reflected in the client feedback above.

This is a look back at a past project. Details may have changed since it was first published, get in touch with us for current information.