Using Floors To Boost Tradeshow Traffic

At trade shows and events, the floor is often treated as an afterthought - yet it’s one of the largest display surfaces you have. Sticking with the standard carpet tiles may do the trick, but adding custom flooring transforms a booth from functional to unforgettable. A well designed floor ties the whole space together, it reinforces your brand, and makes your stand feel intentional rather than temporary.

Whether it’s clean, portable flooring in branded colours, fully printed designs that extend your themed graphics underfoot, or even bold outdoor ground images, flooring creates a different experience that sets your display apart. It’s more than decoration - it’s about creating a complete environment that draws people in and makes your brand memorable long after the show ends.

Here are some examples of booths that have utilised the floors versus those that haven't.