Using Floors To Boost Tradeshow Traffic
At trade shows and events, the floor is often treated as an afterthought - yet it’s one of the largest display surfaces you have. Sticking with the standard carpet tiles may do the trick, but adding custom flooring transforms a booth from functional to unforgettable. A well designed floor ties the whole space together, it reinforces your brand, and makes your stand feel intentional rather than temporary.
Whether it’s clean, portable flooring in branded colours, fully printed designs that extend your themed graphics underfoot, or even bold outdoor ground images, flooring creates a different experience that sets your display apart. It’s more than decoration - it’s about creating a complete environment that draws people in and makes your brand memorable long after the show ends.
Here are some examples of booths that have utilised the floors versus those that haven't.
A blue carpeted booth vs standard booth floor.
Vibrant eye-catching booth floor with a branded mat
No treatment of the standard tradeshow booth floor
Custom printed flooring to complete the theme
No treatment of the standard booth floor
This creative floor integrates perfectly with the other images
This vibrant purple floor draws your attention
Outdoor rigid flooring to enhance the theme
White melamine booth floor next to bright green carpet
