Visual Merchandising for Glassons' New Store Concept

Bringing Glassons' new store concept to life

Glassons recently opened their new look fashion playgrounds in Palmerston North and at Riccarton, Christchurch. It's a whole new look for Glassons stores, and it's a great one. Yeah, we're biased, but we're genuinely stoked with our input into this concept. We've worked closely with Glassons for many years producing their visual merchandising, and here's a look at some of the visuals we created for this project. There's a real mix of printing techniques and technology behind them.

Glassons Riccarton store.

The bookshelf wall mural is a removable fixture.

These oversized books are direct printed onto machine-cut corrugated cardboard boxes.

These hanging panels are direct printed plywood.

This huge book is made using Xanita, with pages made from direct printed heavy paper.

More oversized books, again direct printed onto machine-cut corrugated cardboard boxes.

A poster printed on synthetic paper.

Another poster printed onto synthetic paper.

FAQs

What materials are used for retail visual merchandising displays?

A mix of materials is often used, including direct printed cardboard, plywood, Xanita board, and synthetic paper, depending on the durability and finish needed for each display element.

Can wall murals be installed as removable fixtures in a retail store?

Yes, wall murals can be designed and installed as removable fixtures, allowing a store to update its look without permanent changes to the space.

This is a look back at a past project. Store details and other information mentioned may have changed since it was first published, get in touch with us for current information.