Go on - win that bike

Posted by Jo on 4 May 2016 | Comments

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FC winabike 1When Progressive Enterprises came to us with an idea that needed a solution - we were all over it. We got some of our creative minds together to come up with point of sale material for their Win A Bike promotion. Progressive wanted not just the bikes on show but a bit of personality to boot. Using the branding for the promotion we came up with life-size cutouts that would straddle the bikes in-store.

 

Client: Progressive Enterprises

Event: Instore win a bike promotion

What we did:
We worked with our client to come up with a design that worked with the different sized bikes. We printed onto corflute and cut them out to shape. They were designed to sit on the bikes in an A-frame fashion.

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What they said:
Below is some feedback from the store surveys

The cut out of the person to stand over bike looked great.
People asked questions about comp because of the POS
The POS was fantastic
Love the little people cut outs

SuperValue and FreshChoice add an idea to make their Win a bike Competition more visually appealing with a cut out shape of a child on the competition bikes. Adgraphix worked with us to ensure that the idea was developed into a fully functional coreflute. The response from the new display was fantastic from supermarkets and their customers.

Thank you to Adgraphix for your persistence in finding the solution and being able to take our idea and work on a practical and highly visual solution.

Liz de Lange, Brands Manager, FreshChoice SuperValue Supermarkets

 

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