Blog

On The Mat

Posted by Scott on 30 October 2012


We now stock a range of bar/counter and floor mats. They come in a range of sizes which include choices of bordered or borderless designs. They are made from nitrile rubber with a knitted polyester surface (non-pilling). We sublimate high quality images of your choice. The finished prints are highly durable, designed for wet areas and can be washed without damaging the graphic.

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The Inner Binding

Posted by Scott on 25 July 2012


Here are a few shots of this job we recently completed on the Central Library Peterborough window. It's by renowned New Zealand artist Richard Killeen, and is part of the Christchurch Art Gallery Outer Spaces programme. We printed the image on translucent vinyl so it will be enhanced by the light from within the library.

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The Ultimate Lightbox

Posted by Scott on 24 July 2012

There are three common ways that backlit images are produced. Your expectation from your lightbox determines which method is best. We have the equipment and knowledge to produce all types of illuminated displays. Too many times I see illuminated signs that have been printed in a fashion not suitable for illumination, being the least ideal method. See the samples below that highlight the pro's and con's of each method.

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Northlands 'Feels Good'

Posted by Scott on 19 July 2012


We recently completed this work for Christchurch creative agency Imagic. They were asked to help cover up areas of Northlands Mall which are undergoing a refit. The project involved internal and external brightly coloured images that are part of their 'feels good' brand.

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Job Vacancy

Posted by Scott on 12 June 2012


Calling all print operators! We are looking for a great person to fill a role as print operator (immediately if possible) here at Adgraphix.

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der Rainbow Magic

Posted by Scott on 30 May 2012


New Zealand artist Judy Millar has been exhibiting more of her oversized works. Her latest exhibition is titled The Rainbow Loop. We worked with Judy and Bruce Edgar, where we did the printing portion of her work. This exhibition is still currently running at Museum gegenstandsfreier Kunst in Otterndorf, Germany, finishing on the 26th of June 2012. Unlike previous work where we printed digital versions of Judy's hand painted work, this time round it's a true interaction of paint and ink. We get a real buzz doing this type of work which gives us a change of scenery from advertising and commercial imaging. Here are some official words about this exhibition...

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CMYK - No Such Colour

Posted by Scott on 23 May 2012


We are so far into the digital age yet there is still a bit of confusion about CMYK (and RGB) colour models. I'll do an overview of the CMYK colour model and the affect on digital print it has. The biggest misconception is that a colour specified as CMYK percentages alone represents an actual colour. It would be wrong to accuse a digital printer for producing incorrect colour if the only thing you provided was a combination of CMYK percentages such as those seen in corporate identity manuals. Read on to find out why...

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A Bit of Silver and Bronze

Posted by Scott on 9 May 2012


I am stoked to anounce that we have won three awards at the 2012 New Zealand Sign And Display Awards held in Wellington. The awards attract the very best work from sign and display companies across the country. It's been quite a few years since we last entered these awards so we are very proud to come away with this result. Last February when we were doing the finishing touches on our new signs and installation premises Christchurch turned into chaos. The earthquake certainly put a spanner in the works for us getting things underway smoothly. Just over a year on, our signs team has grown and are as busy as ever. We get a lot of positive comments about our building signage and flags so it was great to pick up silver. Below are our entries that were successful at this years awards.

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Whatever Spins Your Wheels

Posted by Scott on 28 March 2012


We've been getting through a few vehicles lately. These pics are examples of different businesses using their cars, vans and trucks to get brand awareness up. There is a lot of real estate on a vehicle to get a message across. You can go as simple as having just your name, either simply placed or screaming out for attention. Throw some details on, show what you do, the choice is yours. We can talk you through what works and what doesn't, providing mock-ups before work proceed. You might be surprised how cost effective this advertising is.

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El Tradicional!

Posted by Scott on 1 March 2012


We are at the cutting edge of sign and print technology but that doesn't stop us from keeping to our roots; there's still a place for the trusty brush.  All the digital technology has it's place, but there isn't an alternative to traditional brushed signage, particularly for exterior building signage. Size isn't a problem, actually most the work we do is large renderings of company logos. Have a look at the samples below which walk you through the process of getting logo element painted onto a concrete wall.

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