Judging Books By Covers

Posted on July 17, 2019 at 3:36 PM

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We all know the classic line aye... "Don't judge a book by its cover" - but like it or not, we make judgements every day. We prejudge the worth or value of something by its outward appearance alone, whether it be people, cars, food, shops, signage or business brands. Some of us care more than others about who and what we are choosing, but we all make decisions on these judgements based on what we have seen.

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Have you looked at your own signage and branding through your potential customers eyes? A well-managed brand says everything up front; That you'll get what you expected… it projects a peace-of-mind transaction from first impression to completion. A poorly-managed brand on the other hand will be the opposite, representing a high-risk choice with confused messages, unprofessional layout, old-fashioned style and sometimes, just plain ugly. Well managed brand is the better option.

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Appeal to your market. If you are targeting budget customers with budget prices, then go ahead… let your image reflect this. However, don't go out there with shoddy signage and a poorly-managed brand if you're trying to appeal to well-heeled, astute customers because you’re telling them the wrong story. 

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Effective signage is an important step to great branding.  Adgraphix will guide you through the signage process and create a look that grows your business, makes you look sharper than your competitors and makes you proud.

We can be your resource with

  • Vehicle Graphics (we have a courtesy SUV)
  • Banners, Corflutes, Fencewraps
  • 3D Signs and General Signwriting
  • Digital Wallpaper
  • Frosted/Digitally Printed Window Graphics
  • Health and Safety Signage

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Tags: Signage;